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Category Archives: Music Marketing
Music Marketing on Youtube
Today we will be talking about ways to use youtube in order to further our music carreers. Good youtube marketing will not only affect the number of clicks and subscribers we get for our videos and channels, but also our … Continue reading
Posted in Music Marketing, Social Media
Tagged channels, music, music marketing, music videos, online marketing, youtube
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Record Labels as spring boards
A great example for quickly changing music industry standards is the role of record labels. Still only a few years ago it was common practice for bands to self-promote until at a certain level they generated record industry interest – … Continue reading
Posted in Music Distribution, Music Marketing
Tagged diy, record deal, record labels, self marketing, tape license agreement
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Local is out – welcome the Scene
Become big in your hometown first – it’s a term often used by advisors to prepare bands for getting in contact with record companies. For years A&R managers would see local popularity as an indication for commercial quality. While a … Continue reading
The toilet: ideal advertising space
It’s not really new that you find advertising in restrooms, usually exactly where it all happens. Yet I see so few bands make use of it, although they could reach their audience in a usually quiet moment without any major … Continue reading
Posted in Music Marketing, Music Promotion
Tagged advertising, concert advertising, flyers, live promotion, restrooms
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Make buying your music easy
Imagine this: you enter a store, point at a product on the shelf, present your money and the attendant tells you “come again tomorrow”. Would you really come back the other day? I bet you’d rather find another place to … Continue reading
Posted in Music Distribution, Music Marketing, Music Promotion
Tagged Sell music, selling music, selling music online, shop
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Naming your songs ready for Music Libraries
Music libraries offer music for use (a.k.a. ‘synchronisation’) in film productions, television, commercials, games etc. They usually maintain a catalog with thousands of songs and instrumental tracks.
A Social Media profile is not a website
Myspace years ago, then Facebook, Twitter, Youtube or special musician communities like Reverbnation – social media is all around and if put to use properly it can be very helpul. What social media sites are not, however, is a free-of-charge … Continue reading
iTunes pre-sale: pure power
iTunes gives you the opportunity to pre-sell your music. With a minimum of 30 days prior to your official release you can collect (pre) orders from your fans. At your official release date your fans will then automatically get a … Continue reading
Entertaining Newsletters (can you write ’em?)
Internet marketers say it all the way: your mailing list is your number one online marketing asset. However, it can also become your most annoying one: when your newsletters are simply boring and lack worthwhile information.