Kick A** Music Marketing
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Has Social Media failed you?
Recently I have heard a lot of musicians worry about their reach on social media. They are not reaching as many followers as they have reached before. Rumors are out that social meda platforms intentionally limit their users’ reach to … Continue reading
Posted in Music Business, Music Marketing, Music Promotion
Tagged campaign, marketing, music marketing, music promotion, pr, social media
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Your First Steps in the Music Business
You have just finished a few songs – but what now? How do you proceed as a musician in order to make money from your art one day? When is the right time for certain action? While I must admit … Continue reading
Posted in Music Business, Music Marketing, Music Promotion, Social Media
Tagged build a fan base, building a fan base, fanbase, music biz madness, music business, music business advice, music marketing, music marketing advice, music promotion advice, musicbiz madness, musicbizmadness, musicbusiness, social media
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Everything starts with the right target audience
Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans.
Less Is More
When marketing your music going for the kill isn’t always the best strategy because, yes, it can kill: your reputation, your fanbase, your sales. Wisely targeted action always brings better results than blindly shooting around and wasting your time and … Continue reading
Likes are not a Currency
These days many musicians tend to prefer collecting Facebook likes rather than actually selling music. So what do we actually get from Facebook marketing? Is Facebook a useful marketing tool at all? And why are many musicians abandoning their Facebook … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged music business, music marketing, music promotion, social media
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A Social Media profile is not a website
Myspace years ago, then Facebook, Twitter, Youtube or special musician communities like Reverbnation – social media is all around and if put to use properly it can be very helpul. What social media sites are not, however, is a free-of-charge … Continue reading