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Category Archives: Social Media
Direct Marketing for Musicians (Part 2)
We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ … Continue reading
Direct Marketing for Musicians (Part 1)
Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading
Super Fans
The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates.
Musicians Taken For Idiots
The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new breed of musicians that are ready, willing and able to be cheated and taken for … Continue reading
The 7 Month Music Marketing Challenge
The hardest part of DIY music marketing is not really the promotion of a new album. What’s even harder is staying on top of everyone’s minds during the long, often dry period that stretches from one record release to the … Continue reading
Your First Steps in the Music Business
You have just finished a few songs – but what now? How do you proceed as a musician in order to make money from your art one day? When is the right time for certain action? While I must admit … Continue reading
Posted in Music Business, Music Marketing, Music Promotion, Social Media
Tagged build a fan base, building a fan base, fanbase, music biz madness, music business, music business advice, music marketing, music marketing advice, music promotion advice, musicbiz madness, musicbizmadness, musicbusiness, social media
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How To Make Quick Money With Music
Becoming a successful musician is usually a long term goal and requires respective endeavours. No hit song is really an overnight success, even “Mambo No. 5” took more than two years to create and refine, followed by polishing doorknobs. Still … Continue reading
Be an expert in your musical market niche
Besides the sole promotion of music, specific stylistic market niches provide a number of additional opportunirties for musicians to present themselves. In this case we are not just talking music – but lifestyle.
Everything starts with the right target audience
Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans.
How to put your Music up for sale effectively
We have to make it easy for customers to make a purchase. If a bricks and mortar store door is closed, if we have to shout for a shop attendee to help us, if certain products aren’t visible, our conscience … Continue reading
Posted in Music Business, Music Distribution, Music Marketing, Music Promotion, Social Media
Tagged digital outlets, diy musicians, independent, julian angel, mailorder shops, music business, music distribution, music marketing, music promotion, musicbiz madness, sell your music, selling music, underground
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