Kick A** Music Marketing
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Category Archives: Music Business
The most important Sync / Music Licensing terms
Once you have decided to make your music available for placements in films, television, games and commercials a number of new terms will come up. Terms you should get familiar with so you will understand what the person on the … Continue reading
Direct Marketing for Musicians (Part 2)
We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ … Continue reading
Direct Marketing for Musicians (Part 1)
Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading
Music Theft 2.0
A new wave of music theft is about to roll in – and this time it’s not the „fans“ who use illegal means to avoid the purchase. This time musicians are making unauthorized use of other musicians’ tracks and call … Continue reading
Posted in General, Music Business
Tagged copyright, music business, music marketing, music promotion, music theft, protect music, steal music
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Super Fans
The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates.
Musicians Taken For Idiots
The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new breed of musicians that are ready, willing and able to be cheated and taken for … Continue reading
When can a Record Deal pay off?
Do-it-yourself vs. record deal – both come with ups and downs. While selling your music all by yourself will generate a higher turnover per unit, a record label is able to move more units. Let’s try to find out how … Continue reading
The Next Steps in the Music Business
In part one of this little two-parter we discussed ways to attract fans with the help of our first couple of finished songs, all with regards to a subsequent album release. This time we move another step further and look … Continue reading