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Category Archives: Music Business
Where is the Music Industry headed with AI? Not quite where you may like…
Music and artificial intelligence, “AI”, has been all over the media for a while now, though noone really touched the downside of it, the bad impact it can (or will) have on musicians, publishers and labels. Many journalists – often … Continue reading
Posted in General, Music Business, Songwriters
Tagged ai, artificial intelligence, music business, music production, songwriting
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Has Social Media failed you?
Recently I have heard a lot of musicians worry about their reach on social media. They are not reaching as many followers as they have reached before. Rumors are out that social meda platforms intentionally limit their users’ reach to … Continue reading
Posted in Music Business, Music Marketing, Music Promotion
Tagged campaign, marketing, music marketing, music promotion, pr, social media
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The most important Sync / Music Licensing terms
Once you have decided to make your music available for placements in films, television, games and commercials a number of new terms will come up. Terms you should get familiar with so you will understand what the person on the … Continue reading
Direct Marketing for Musicians (Part 2)
We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ … Continue reading
Direct Marketing for Musicians (Part 1)
Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading
Music Theft 2.0
A new wave of music theft is about to roll in – and this time it’s not the „fans“ who use illegal means to avoid the purchase. This time musicians are making unauthorized use of other musicians’ tracks and call … Continue reading
Posted in General, Music Business
Tagged copyright, music business, music marketing, music promotion, music theft, protect music, steal music
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Super Fans
The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates.
Musicians Taken For Idiots
The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new breed of musicians that are ready, willing and able to be cheated and taken for … Continue reading
When can a Record Deal pay off?
Do-it-yourself vs. record deal – both come with ups and downs. While selling your music all by yourself will generate a higher turnover per unit, a record label is able to move more units. Let’s try to find out how … Continue reading