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Category Archives: Music Marketing
Has Social Media failed you?
Recently I have heard a lot of musicians worry about their reach on social media. They are not reaching as many followers as they have reached before. Rumors are out that social meda platforms intentionally limit their users’ reach to … Continue reading
Posted in Music Business, Music Marketing, Music Promotion
Tagged campaign, marketing, music marketing, music promotion, pr, social media
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Direct Marketing for Musicians (Part 2)
We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ … Continue reading
Direct Marketing for Musicians (Part 1)
Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading
Super Fans
The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates.
When can a Record Deal pay off?
Do-it-yourself vs. record deal – both come with ups and downs. While selling your music all by yourself will generate a higher turnover per unit, a record label is able to move more units. Let’s try to find out how … Continue reading
The 7 Month Music Marketing Challenge
The hardest part of DIY music marketing is not really the promotion of a new album. What’s even harder is staying on top of everyone’s minds during the long, often dry period that stretches from one record release to the … Continue reading
The Next Steps in the Music Business
In part one of this little two-parter we discussed ways to attract fans with the help of our first couple of finished songs, all with regards to a subsequent album release. This time we move another step further and look … Continue reading
Your First Steps in the Music Business
You have just finished a few songs – but what now? How do you proceed as a musician in order to make money from your art one day? When is the right time for certain action? While I must admit … Continue reading
Posted in Music Business, Music Marketing, Music Promotion, Social Media
Tagged build a fan base, building a fan base, fanbase, music biz madness, music business, music business advice, music marketing, music marketing advice, music promotion advice, musicbiz madness, musicbizmadness, musicbusiness, social media
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