Tag Archives: diy music promotion

The 7 Month Music Marketing Challenge

The hardest part of DIY music marketing is not really the promotion of a new album. What’s even harder is staying on top of everyone’s minds during the long, often dry period that stretches from one record release to the … Continue reading

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eMail Marketing Bullshit Systems

Two out of three music marketing courses you find on the internet will sell you an eMail marketing course all the way based on annoying autoresponder messages that contain fake special offers. These courses are missing one key feature of … Continue reading

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Everything starts with the right target audience

Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans. 

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It will (never) work without a Record Label

Pardon? Haven’t record labels come out of fashion and isn’t the internet a sure-fire success? Hold the horses. In fact, you do not need a record label to sell your music these days, provided you know the alternative and put … Continue reading

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8 Traits of Successful Musicians

Sometimes it is just good to see what makes other musicians successful. Lists like this here have been written before, nevertheless I would like to share some of the key traits of sucessful musicians whom I have interviewed or met … Continue reading

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Proactivity

Being ‘proactive’ means to influence and determine the development and outcome of an event by effectively planning ahead and taking action respectively. In short: Take action yourself to get the best out of something. We will talk about how and … Continue reading

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Skills A Musician Needs Today

What does a musician has to be capale of these days to sustain a carreer in the music business? While some basics are still relevant after all those years – even decades – especially the internet comes with lots of … Continue reading

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Your First Album – a Test Object

With your debut album finished and ready to take on the world you may often feel like a lost soul in the big pond of the business. You could call it a vicious circle: Nobody knows you, so you’re not … Continue reading

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