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Your First Steps in the Music Business
You have just finished a few songs – but what now? How do you proceed as a musician in order to make money from your art one day? When is the right time for certain action? While I must admit … Continue reading
Posted in Music Business, Music Marketing, Music Promotion, Social Media
Tagged build a fan base, building a fan base, fanbase, music biz madness, music business, music business advice, music marketing, music marketing advice, music promotion advice, musicbiz madness, musicbizmadness, musicbusiness, social media
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Everything starts with the right target audience
Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans.
It will (never) work without a Record Label
Pardon? Haven’t record labels come out of fashion and isn’t the internet a sure-fire success? Hold the horses. In fact, you do not need a record label to sell your music these days, provided you know the alternative and put … Continue reading
How to put your Music up for sale effectively
We have to make it easy for customers to make a purchase. If a bricks and mortar store door is closed, if we have to shout for a shop attendee to help us, if certain products aren’t visible, our conscience … Continue reading
Posted in Music Business, Music Distribution, Music Marketing, Music Promotion, Social Media
Tagged digital outlets, diy musicians, independent, julian angel, mailorder shops, music business, music distribution, music marketing, music promotion, musicbiz madness, sell your music, selling music, underground
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8 Traits of Successful Musicians
Sometimes it is just good to see what makes other musicians successful. Lists like this here have been written before, nevertheless I would like to share some of the key traits of sucessful musicians whom I have interviewed or met … Continue reading
Do You Need A Label Code ?
They say you need a label code to get airplay. But if you cannot get ‘traditional’ airplay anyway, what about the LC code then? Do you still need it or can you just get along with those willing to play … Continue reading
How The Media Can Help Artists
D.I.Y. is all around and that’s cool. But being self-marketers does not mean artists should strictly do without all the things that labels do. Using “regular media” often gets neglected within the social media hype. There is more to that…
iTunes pre-sale: pure power
iTunes gives you the opportunity to pre-sell your music. With a minimum of 30 days prior to your official release you can collect (pre) orders from your fans. At your official release date your fans will then automatically get a … Continue reading