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Direct Marketing for Musicians (Part 2)
We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ … Continue reading
Direct Marketing for Musicians (Part 1)
Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading
Music Theft 2.0
A new wave of music theft is about to roll in – and this time it’s not the „fans“ who use illegal means to avoid the purchase. This time musicians are making unauthorized use of other musicians’ tracks and call … Continue reading
Posted in General, Music Business
Tagged copyright, music business, music marketing, music promotion, music theft, protect music, steal music
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Super Fans
The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates.
Musicians Taken For Idiots
The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new breed of musicians that are ready, willing and able to be cheated and taken for … Continue reading
The Next Steps in the Music Business
In part one of this little two-parter we discussed ways to attract fans with the help of our first couple of finished songs, all with regards to a subsequent album release. This time we move another step further and look … Continue reading
That was MusicBiz Madness 2015
The MusicBiz Madness Conference 2015 started up to ist name: Madness presented itself with a false fire alarm five minutes prior to the official welcoming. Thus we got set back for an hour and had to re-schedule all speakers to … Continue reading
Posted in General, Music Business, Music Distribution, Music Licensing, Music Marketing, Music Promotion
Tagged believe digital, biz, facebook promotion, germany, gigmit, julian angel, madness, music, music business conference, music licensing, music marketing, music promotion, musicbiz madness conference, sentric music
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