Tag Archives: music promotion

Direct Marketing for Musicians (Part 2)

Posted on June 6, 2016 by MusicBizMadness

We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ … Continue reading →

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Direct Marketing for Musicians (Part 1)

Posted on May 20, 2016 by MusicBizMadness

Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading →

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Music Theft 2.0

Posted on April 21, 2016 by MusicBizMadness

A new wave of music theft is about to roll in – and this time it’s not the „fans“ who use illegal means to avoid the purchase. This time musicians are making unauthorized use of other musicians’ tracks and call … Continue reading →

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Super Fans

Posted on April 6, 2016 by MusicBizMadness

The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates. 

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Fuck the Facts – give us Ideas

Posted on March 24, 2016 by MusicBizMadness

Streaming accounts for 13% of the total music revenue in Europe, Vinyl increased by 30%, CDs are still the main product of choice. Interesting numbers that present a good picture of the music industry’s current state. But are these facts … Continue reading →

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Musicians Taken For Idiots

Posted on March 9, 2016 by MusicBizMadness

The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new breed of musicians that are ready, willing and able to be cheated and taken for … Continue reading →

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Musicians: Are Your Prepared?

Posted on February 11, 2016 by MusicBizMadness

They say success is inevitable when opportunity meets preparation. I know from experience that this is also true for musicians and the music business. So today we will want to examine whether you are prepared when opportunity comes knocking. Do … Continue reading →

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The Next Steps in the Music Business

Posted on January 13, 2016 by MusicBizMadness

In part one of this little two-parter we discussed ways to attract fans with the help of our first couple of finished songs, all with regards to a subsequent album release. This time we move another step further and look … Continue reading →

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What Booking Agents expect from Bands

Posted on December 1, 2015 by MusicBizMadness

Why does one band get the gig while the other doesn’t? I have posed this question to a number of club owners and booking agents to put some light on the issue of successful band applications. Based on the answers … Continue reading →

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That was MusicBiz Madness 2015

Posted on October 19, 2015 by MusicBizMadness

The MusicBiz Madness Conference 2015 started up to ist name: Madness presented itself with a false fire alarm five minutes prior to the official welcoming. Thus we got set back for an hour and had to re-schedule all speakers to … Continue reading →

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