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Direct Marketing for Musicians (Part 1)
Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading
The 7 Month Music Marketing Challenge
The hardest part of DIY music marketing is not really the promotion of a new album. What’s even harder is staying on top of everyone’s minds during the long, often dry period that stretches from one record release to the … Continue reading