Tag Archives: music business

Where is the Music Industry headed with AI? Not quite where you may like…

Posted on June 9, 2023 by MusicBizMadness

Music and artificial intelligence, “AI”, has been all over the media for a while now, though noone really touched the downside of it, the bad impact it can (or will) have on musicians, publishers and labels. Many journalists – often … Continue reading →

Posted in General, Music Business, Songwriters | Tagged , , , , | Leave a comment

Music Theft 2.0

Posted on April 21, 2016 by MusicBizMadness

A new wave of music theft is about to roll in – and this time it’s not the „fans“ who use illegal means to avoid the purchase. This time musicians are making unauthorized use of other musicians’ tracks and call … Continue reading →

Posted in General, Music Business | Tagged , , , , , , | Leave a comment

Super Fans

Posted on April 6, 2016 by MusicBizMadness

The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates. 

Posted in Music Business, Music Marketing, Social Media | Tagged , , , , , , , , , , | Leave a comment

Fuck the Facts – give us Ideas

Posted on March 24, 2016 by MusicBizMadness

Streaming accounts for 13% of the total music revenue in Europe, Vinyl increased by 30%, CDs are still the main product of choice. Interesting numbers that present a good picture of the music industry’s current state. But are these facts … Continue reading →

Posted in General, Music Business, Music Marketing, Music Promotion, Playing live | Tagged , , , , , , , | Leave a comment

Musicians Taken For Idiots

Posted on March 9, 2016 by MusicBizMadness

The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new breed of musicians that are ready, willing and able to be cheated and taken for … Continue reading →

Posted in General, Music Business, Social Media | Tagged , , , , , , , | Leave a comment

Musicians: Are Your Prepared?

Posted on February 11, 2016 by MusicBizMadness

They say success is inevitable when opportunity meets preparation. I know from experience that this is also true for musicians and the music business. So today we will want to examine whether you are prepared when opportunity comes knocking. Do … Continue reading →

Posted in General, Music Business, Music Marketing, Music Promotion, Playing live | Tagged , , , , , , , , , | Leave a comment

Your First Steps in the Music Business

Posted on December 16, 2015 by MusicBizMadness

You have just finished a few songs – but what now? How do you proceed as a musician in order to make money from your art one day? When is the right time for certain action? While I must admit … Continue reading →

Posted in Music Business, Music Marketing, Music Promotion, Social Media | Tagged , , , , , , , , , , , , | Leave a comment

What Booking Agents expect from Bands

Posted on December 1, 2015 by MusicBizMadness

Why does one band get the gig while the other doesn’t? I have posed this question to a number of club owners and booking agents to put some light on the issue of successful band applications. Based on the answers … Continue reading →

Posted in Music Business, Music Marketing, Playing live | Tagged , , , , , , , , , , , | Leave a comment

Everything starts with the right target audience

Posted on September 8, 2015 by MusicBizMadness

Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans. 

Posted in Music Business, Music Marketing, Music Promotion, Social Media | Tagged , , , , , , , , , , | Leave a comment

How to put your Music up for sale effectively

Posted on August 21, 2015 by MusicBizMadness

We have to make it easy for customers to make a purchase. If a bricks and mortar store door is closed, if we have to shout for a shop attendee to help us, if certain products aren’t visible, our conscience … Continue reading →

Posted in Music Business, Music Distribution, Music Marketing, Music Promotion, Social Media | Tagged , , , , , , , , , , , , | Leave a comment