The most important Sync / Music Licensing terms

Once you have decided to make your music available for placements in films, television, games and commercials a number of new terms will come up. Terms you should get familiar with so you will understand what the person on the other end of the line is talking about. And after all there will be contracts to examine… That’s why we have created a list with the most common – and most important – Sync and Music Licensing terms for you.  Continue reading →

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Direct Marketing for Musicians (Part 2)

We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ our fans efficciently.

For all methods and media there is a set of basic rules we can follow:  Continue reading →

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Direct Marketing for Musicians (Part 1)

Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the question remains: Where can you find contacts to reach with direct marketing?  Continue reading →

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Music Theft 2.0

A new wave of music theft is about to roll in – and this time it’s not the „fans“ who use illegal means to avoid the purchase. This time musicians are making unauthorized use of other musicians’ tracks and call it theirs. So how does it work exactly?  Continue reading →

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Super Fans

The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a look at where we can most obviously find and convert potential candidates.  Continue reading →

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Fuck the Facts – give us Ideas

Streaming accounts for 13% of the total music revenue in Europe, Vinyl increased by 30%, CDs are still the main product of choice. Interesting numbers that present a good picture of the music industry’s current state. But are these facts of any importance to the self-marketed musician who usually avoids the mainstream?  Continue reading →

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Musicians Taken For Idiots

The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new breed of musicians that are ready, willing and able to be cheated and taken for idiots. Under the guise of innovation and being hip the decline in values – and prices – is being made palatable especially for young up-and-coming musicians. Continue reading →

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When can a Record Deal pay off?

Do-it-yourself vs. record deal – both come with ups and downs. While selling your music all by yourself will generate a higher turnover per unit, a record label is able to move more units. Let’s try to find out how long you are better off alone and when working with a record label can be useful.  Continue reading →

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Musicians: Are Your Prepared?

They say success is inevitable when opportunity meets preparation. I know from experience that this is also true for musicians and the music business. So today we will want to examine whether you are prepared when opportunity comes knocking. Do you have everything ready? Let’s find out…  Continue reading →

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The 7 Month Music Marketing Challenge

The hardest part of DIY music marketing is not really the promotion of a new album. What’s even harder is staying on top of everyone’s minds during the long, often dry period that stretches from one record release to the next. Let’s discuss a few things you can do in order not to vanish.  Continue reading →

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