Kick A** Music Marketing
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Before You Sign Your Name
Let’s face it, the music business is still a hotbed for sharks and crooks. Don’t blame the big ones, look at small business operations who cash in on musicians’ naivete, left alone those who know right away they will cheat … Continue reading
It will (never) work without a Record Label
Pardon? Haven’t record labels come out of fashion and isn’t the internet a sure-fire success? Hold the horses. In fact, you do not need a record label to sell your music these days, provided you know the alternative and put … Continue reading
Who needs a Record Label?
We all know by now that quite a lot has changed in the music industry. New (and often weird) business models pop up all the time, popular acts cancel their record contracts, the media rejoice – and ‘small’ musicians get … Continue reading
Record Labels as spring boards
A great example for quickly changing music industry standards is the role of record labels. Still only a few years ago it was common practice for bands to self-promote until at a certain level they generated record industry interest – … Continue reading
Posted in Music Distribution, Music Marketing
Tagged diy, record deal, record labels, self marketing, tape license agreement
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Local is out – welcome the Scene
Become big in your hometown first – it’s a term often used by advisors to prepare bands for getting in contact with record companies. For years A&R managers would see local popularity as an indication for commercial quality. While a … Continue reading