Today we will be talking about ways to use youtube in order to further our music carreers. Good youtube marketing will not only affect the number of clicks and subscribers we get for our videos and channels, but also our popularity and, of course, the amount of records, downloads, tickets and merch we sell. Continue reading
A great example for quickly changing music industry standards is the role of record labels. Still only a few years ago it was common practice for bands to self-promote until at a certain level they generated record industry interest – which should then turn into signing a record deal. Continue reading
Become big in your hometown first – it’s a term often used by advisors to prepare bands for getting in contact with record companies. For years A&R managers would see local popularity as an indication for commercial quality. While a local following is still worth fighting for, things have changed in the digital age: they have shifted from “local” to “scene”. Continue reading
If you’re good at something, don’t just keep it to yourself. It is totally legal to offer your skills to the world and even charge for it. So whatever instrument you play, you may play and record that instrument for others as well. And with the internet being almost a household commodity it makes it fast and easy to work as a studio musician. Continue reading
It’s not really new that you find advertising in restrooms, usually exactly where it all happens. Yet I see so few bands make use of it, although they could reach their audience in a usually quiet moment without any major distractions. Continue reading
Imagine this: you enter a store, point at a product on the shelf, present your money and the attendant tells you “come again tomorrow”. Would you really come back the other day? I bet you’d rather find another place to get what you’re looking for. Chances are you will even find something totally different to spend your money on – or change your mind and save it. Continue reading
Music libraries offer music for use (a.k.a. ‘synchronisation’) in film productions, television, commercials, games etc. They usually maintain a catalog with thousands of songs and instrumental tracks. Continue reading
Myspace years ago, then Facebook, Twitter, Youtube or special musician communities like Reverbnation – social media is all around and if put to use properly it can be very helpul. What social media sites are not, however, is a free-of-charge substitute for a real website. Continue reading
iTunes gives you the opportunity to pre-sell your music. With a minimum of 30 days prior to your official release you can collect (pre) orders from your fans. At your official release date your fans will then automatically get a download in their iTunes player. Continue reading
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