Direct Marketing for Musicians (Part 2)

Direct Marketing for Musicians (Part 2)

We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look at a number of direct marketing methods in the music business. And how we can „work“ our fans efficciently. For all methods and media there is...

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Direct Marketing for Musicians (Part 1)

Direct Marketing for Musicians (Part 1)

Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since...

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Super Fans

Super Fans

The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a...

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Fuck the Facts – give us Ideas

Fuck the Facts – give us Ideas

Streaming accounts for 13% of the total music revenue in Europe, Vinyl increased by 30%, CDs are still the main product of choice. Interesting numbers...

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When can a Record Deal pay off?

When can a Record Deal pay off?

Do-it-yourself vs. record deal – both come with ups and downs. While selling your music all by yourself will generate a higher turnover per unit,...

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Musicians: Are Your Prepared?

Musicians: Are Your Prepared?

They say success is inevitable when opportunity meets preparation. I know from experience that this is also true for musicians and the music business. So...

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The 7 Month Music Marketing Challenge

The 7 Month Music Marketing Challenge

The hardest part of DIY music marketing is not really the promotion of a new album. What’s even harder is staying on top of everyone’s...

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The Next Steps in the Music Business

The Next Steps in the Music Business

In part one of this little two-parter we discussed ways to attract fans with the help...

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Your First Steps in the Music Business

Your First Steps in the Music Business

You have just finished a few songs – but what now? How do you proceed as a musician in order to make money from your...

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What Booking Agents expect from Bands

What Booking Agents expect from Bands

Why does one band get the gig while the other doesn’t? I have posed this question to a number of club owners and booking agents...

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