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Category Archives: General
Become the Spokesperson of your Niche
The permanent „buy our music“ message will quickly annoy fans while good stories worth a press release are running out after a while. Don’t worry, there is a way to ensure your presence on the scene that has proven itself … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged branding, music branding, music business, music marketing
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Likes are not a Currency
These days many musicians tend to prefer collecting Facebook likes rather than actually selling music. So what do we actually get from Facebook marketing? Is Facebook a useful marketing tool at all? And why are many musicians abandoning their Facebook … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged music business, music marketing, music promotion, social media
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How good do you have to sound?
“Great song, just needs a good production”. “You need a top-notch production to get played on radio”. “Better two or three top produced tracks than an album of ten self-recorded songs”. Quite well-known sales tactics preferrably used by studio owners … Continue reading
Successful Crowdfunding
Crowdfunding isn’t a mystery anymore. Musicians as well as companies and product developers use “mass money” to fund their projects. Still it’s not a no-brainer, since potential donors need to be convinced by a great idea in which they can … Continue reading
Skills A Musician Needs Today
What does a musician has to be capale of these days to sustain a carreer in the music business? While some basics are still relevant after all those years – even decades – especially the internet comes with lots of … Continue reading
When You are at a Dead End
Every now and then there comes a time when you feel treading water – or spinning your wheels for that matter. Your last music sale happened a few weeks ago, bookers who seemed to love you have become hesitant and … Continue reading
Posted in General, Music Marketing, Music Promotion
Tagged diy music marketing, music business, music marketing, music promotion
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Who needs a Record Label?
We all know by now that quite a lot has changed in the music industry. New (and often weird) business models pop up all the time, popular acts cancel their record contracts, the media rejoice – and ‘small’ musicians get … Continue reading
Your First Album – a Test Object
With your debut album finished and ready to take on the world you may often feel like a lost soul in the big pond of the business. You could call it a vicious circle: Nobody knows you, so you’re not … Continue reading
What’s the Standard for Songwriter Demos?
Last week a songwriter told me that one of her songs had been rejected by a music produver because he didn’t like the sound quality of her demo. Said producer actually wanted to hear a fully arranged, produced and polished … Continue reading
Posted in General, Recording, Songwriters, Songwriting
Tagged demo recordings, demos, music producers, song pitch, songwriters
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