Category Archives: Music Promotion

Pay to submit music?

If all else fails, sue – once you needed money in showbusiness you would take your old buddies to court. Those were the old days. The new business model today works quite a bit easier and doesn’t even require real … Continue reading

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The toilet: ideal advertising space

It’s not really new that you find advertising in restrooms, usually exactly where it all happens. Yet I see so few bands make use of it, although they could reach their audience in a usually quiet moment without any major … Continue reading

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Make buying your music easy

Imagine this: you enter a store, point at a product on the shelf, present your money and the attendant tells you “come again tomorrow”. Would you really come back the other day? I bet you’d rather find another place to … Continue reading

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A Social Media profile is not a website

Myspace years ago, then Facebook, Twitter, Youtube or special musician communities like Reverbnation – social media is all around and if put to use properly it can be very helpul. What social media sites are not, however, is a free-of-charge … Continue reading

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iTunes pre-sale: pure power

iTunes gives you the opportunity to pre-sell your music. With a minimum of 30 days prior to your official release you can collect (pre) orders from your fans. At your official release date your fans will then automatically get a … Continue reading

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Entertaining Newsletters (can you write ’em?)

Internet marketers say it all the way: your mailing list is your number one online marketing asset. However, it can also become your most annoying one: when your newsletters are simply boring and lack worthwhile information.

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