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Category Archives: Music Promotion
Interview: Rotem Hecht
Getting your music licensed for film and television is all the rage right now, just like working from remote places over the internet. Composer Rotem Hecht combines all this. He lives far off the scene but still managed to get … Continue reading
Interview: Phil Vanderkill
Phil Vanderkill is the lead singer of Sergeant Steel, a successfully self-marketed hard rock band from Austria (who actually worked with legendary producer Michael Wagener). I met Phil at a radio party and was impressed by his openness to sharing … Continue reading
Mailorder Shops – hit the target with these outlets
If they cannot find it at the major chain stores devoted fans will get it from specific niche outlets. And that is where the chance is for musicians from all levels to get their music in front of targeted fans. … Continue reading
Successful Crowdfunding
Crowdfunding isn’t a mystery anymore. Musicians as well as companies and product developers use “mass money” to fund their projects. Still it’s not a no-brainer, since potential donors need to be convinced by a great idea in which they can … Continue reading
Skills A Musician Needs Today
What does a musician has to be capale of these days to sustain a carreer in the music business? While some basics are still relevant after all those years – even decades – especially the internet comes with lots of … Continue reading
When You are at a Dead End
Every now and then there comes a time when you feel treading water – or spinning your wheels for that matter. Your last music sale happened a few weeks ago, bookers who seemed to love you have become hesitant and … Continue reading
Posted in General, Music Marketing, Music Promotion
Tagged diy music marketing, music business, music marketing, music promotion
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Who needs a Record Label?
We all know by now that quite a lot has changed in the music industry. New (and often weird) business models pop up all the time, popular acts cancel their record contracts, the media rejoice – and ‘small’ musicians get … Continue reading
Your First Album – a Test Object
With your debut album finished and ready to take on the world you may often feel like a lost soul in the big pond of the business. You could call it a vicious circle: Nobody knows you, so you’re not … Continue reading