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Category Archives: Music Marketing
Which Music Marketing Methods Are Best For You?
With the current oversupply of music promotion tools, marketing methods, communities and advice musicians are very likely to lose track of it all. If we try to make use of every all-new tool and establish a presence in about every … Continue reading
Become the Spokesperson of your Niche
The permanent „buy our music“ message will quickly annoy fans while good stories worth a press release are running out after a while. Don’t worry, there is a way to ensure your presence on the scene that has proven itself … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged branding, music branding, music business, music marketing
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Likes are not a Currency
These days many musicians tend to prefer collecting Facebook likes rather than actually selling music. So what do we actually get from Facebook marketing? Is Facebook a useful marketing tool at all? And why are many musicians abandoning their Facebook … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged music business, music marketing, music promotion, social media
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Interview: Rotem Hecht
Getting your music licensed for film and television is all the rage right now, just like working from remote places over the internet. Composer Rotem Hecht combines all this. He lives far off the scene but still managed to get … Continue reading
Interview: Phil Vanderkill
Phil Vanderkill is the lead singer of Sergeant Steel, a successfully self-marketed hard rock band from Austria (who actually worked with legendary producer Michael Wagener). I met Phil at a radio party and was impressed by his openness to sharing … Continue reading
Mailorder Shops – hit the target with these outlets
If they cannot find it at the major chain stores devoted fans will get it from specific niche outlets. And that is where the chance is for musicians from all levels to get their music in front of targeted fans. … Continue reading
Skills A Musician Needs Today
What does a musician has to be capale of these days to sustain a carreer in the music business? While some basics are still relevant after all those years – even decades – especially the internet comes with lots of … Continue reading
When You are at a Dead End
Every now and then there comes a time when you feel treading water – or spinning your wheels for that matter. Your last music sale happened a few weeks ago, bookers who seemed to love you have become hesitant and … Continue reading
Posted in General, Music Marketing, Music Promotion
Tagged diy music marketing, music business, music marketing, music promotion
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Your First Album – a Test Object
With your debut album finished and ready to take on the world you may often feel like a lost soul in the big pond of the business. You could call it a vicious circle: Nobody knows you, so you’re not … Continue reading