If they cannot find it at the major chain stores devoted fans will get it from specific niche outlets. And that is where the chance is for musicians from all levels to get their music in front of targeted fans. We will discuss what’s behind it and how it works. Continue reading
“Great song, just needs a good production”. “You need a top-notch production to get played on radio”. “Better two or three top produced tracks than an album of ten self-recorded songs”. Quite well-known sales tactics preferrably used by studio owners trying to sell “the big thing” to unsigned musicians. But are they right? Continue reading
Crowdfunding isn’t a mystery anymore. Musicians as well as companies and product developers use “mass money” to fund their projects. Still it’s not a no-brainer, since potential donors need to be convinced by a great idea in which they can trust. So what is it that makes a crowdfunding campaign a success, in that it reaches – or even surpasses – its goal? Continue reading
What does a musician has to be capale of these days to sustain a carreer in the music business? While some basics are still relevant after all those years – even decades – especially the internet comes with lots of new challenges a musician has to handle. Normally, that is to say, musicians don’t have the budget to hire outside people to handle all the work. Continue reading
Every now and then there comes a time when you feel treading water – or spinning your wheels for that matter. Your last music sale happened a few weeks ago, bookers who seemed to love you have become hesitant and the phone just won’t ring. That’s fine, it actually happens to anybody. But is there a way out, and if so, which path should you choose? Continue reading
We all know by now that quite a lot has changed in the music industry. New (and often weird) business models pop up all the time, popular acts cancel their record contracts, the media rejoice – and ‘small’ musicians get lost in irritation: “what’s the best for me?” is the ever popular question whose answer depends on what you really want – and what you’re capable of. Continue reading
With your debut album finished and ready to take on the world you may often feel like a lost soul in the big pond of the business. You could call it a vicious circle: Nobody knows you, so you’re not worth talking about. But if nobody talks about you, nobody will get to know you. Continue reading
Last week a songwriter told me that one of her songs had been rejected by a music produver because he didn’t like the sound quality of her demo. Said producer actually wanted to hear a fully arranged, produced and polished demo song that met international standards. Continue reading
If all else fails, sue – once you needed money in showbusiness you would take your old buddies to court. Those were the old days. The new business model today works quite a bit easier and doesn’t even require real skills: Continue reading
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