D.I.Y. is all around and that’s cool. But being self-marketers does not mean artists should strictly do without all the things that labels do. Using “regular media” often gets neglected within the social media hype. There is more to that… Continue reading
Fans who love music by unsigned artists distinguish themselves from ordinary music consumers who only follow what’s on the charts. We have compiled a few facts about such fans which you should know and take into account when you release your next album, set up your marketing campaign or simply communicate with your fans. Continue reading
The internet success fairy tale is being told everywhere: band uploads video, magically goes viral and we’re all doing it Gangnam Style. If we take a closer look, though, we realize that things are not that simple. Nowadays there are fully fledged marketing campaigns even behind Youtube videos, which require effort and diligence similar to the release of a new album. Continue reading
German pop duo CousCous have just started their second crowdfunding campaign and openly share their tips and experience with us. With their new project “Tales” they take the idea of a concept album one step further, which will open new avenues for them. Find out yourself how CousCous combine new business models with successful old-school marketing. Continue reading
With the current oversupply of music promotion tools, marketing methods, communities and advice musicians are very likely to lose track of it all. If we try to make use of every all-new tool and establish a presence in about every community there is, we’ll probably end up broke while gaining some 25 more working hours a day. At the end of the day we’re asking ourselves: Do I really have to do all this? And what of this can really be good for me? Continue reading
The permanent „buy our music“ message will quickly annoy fans while good stories worth a press release are running out after a while. Don’t worry, there is a way to ensure your presence on the scene that has proven itself very valuable, even if your latest album release happened some nine months ago. Let’s talk about it. Continue reading
These days many musicians tend to prefer collecting Facebook likes rather than actually selling music. So what do we actually get from Facebook marketing? Is Facebook a useful marketing tool at all? And why are many musicians abandoning their Facebook pages? The basic question we want to deal with today is whether social media can really send you fans that buy your music. Continue reading
Getting your music licensed for film and television is all the rage right now, just like working from remote places over the internet. Composer Rotem Hecht combines all this. He lives far off the scene but still managed to get his music in commercials by Hershey’s, Mercedes Benz or Microsoft. In our interview Rotem explains his approach. Be sure to watch the videos of music he has created. Continue reading
Phil Vanderkill is the lead singer of Sergeant Steel, a successfully self-marketed hard rock band from Austria (who actually worked with legendary producer Michael Wagener). I met Phil at a radio party and was impressed by his openness to sharing Sergeant Steel’s self-marketing methods. This is what Phil has to say about promotion, marketing, selling and fans. Continue reading
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