Kick A** Music Marketing
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Category Archives: General
It will (never) work without a Record Label
Pardon? Haven’t record labels come out of fashion and isn’t the internet a sure-fire success? Hold the horses. In fact, you do not need a record label to sell your music these days, provided you know the alternative and put … Continue reading
Sponsoring: Dealing with Sponsors
Concerts, tours or simply just album releases – musicians often make a few bucks on the side through sponsoring – or at least use sponsoring to cover some expenses. Today we will discuss how to look at sponsoring and how … Continue reading
8 Traits of Successful Musicians
Sometimes it is just good to see what makes other musicians successful. Lists like this here have been written before, nevertheless I would like to share some of the key traits of sucessful musicians whom I have interviewed or met … Continue reading
Do You Need A Label Code ?
They say you need a label code to get airplay. But if you cannot get ‘traditional’ airplay anyway, what about the LC code then? Do you still need it or can you just get along with those willing to play … Continue reading
Less Is More
When marketing your music going for the kill isn’t always the best strategy because, yes, it can kill: your reputation, your fanbase, your sales. Wisely targeted action always brings better results than blindly shooting around and wasting your time and … Continue reading
How The Media Can Help Artists
D.I.Y. is all around and that’s cool. But being self-marketers does not mean artists should strictly do without all the things that labels do. Using “regular media” often gets neglected within the social media hype. There is more to that…
What You Should Know About Your Fans
Fans who love music by unsigned artists distinguish themselves from ordinary music consumers who only follow what’s on the charts. We have compiled a few facts about such fans which you should know and take into account when you release … Continue reading
Successful Video Release
The internet success fairy tale is being told everywhere: band uploads video, magically goes viral and we’re all doing it Gangnam Style. If we take a closer look, though, we realize that things are not that simple. Nowadays there are … Continue reading
Interview: CousCous – Crowdfunding, Promotion and Concept Albums
German pop duo CousCous have just started their second crowdfunding campaign and openly share their tips and experience with us. With their new project “Tales” they take the idea of a concept album one step further, which will open new … Continue reading
Which Music Marketing Methods Are Best For You?
With the current oversupply of music promotion tools, marketing methods, communities and advice musicians are very likely to lose track of it all. If we try to make use of every all-new tool and establish a presence in about every … Continue reading