Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading →
iTunes gives you the opportunity to pre-sell your music. With a minimum of 30 days prior to your official release you can collect (pre) orders from your fans. At your official release date your fans will then automatically get a … Continue reading →
Internet marketers say it all the way: your mailing list is your number one online marketing asset. However, it can also become your most annoying one: when your newsletters are simply boring and lack worthwhile information.