Tag Archives: marketing

Direct Marketing for Musicians (Part 1)

Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since it is (initially) cost-effective and delivers high conversion rates. Despite all the advantages, though, the … Continue reading

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iTunes pre-sale: pure power

iTunes gives you the opportunity to pre-sell your music. With a minimum of 30 days prior to your official release you can collect (pre) orders from your fans. At your official release date your fans will then automatically get a … Continue reading

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Entertaining Newsletters (can you write ’em?)

Internet marketers say it all the way: your mailing list is your number one online marketing asset. However, it can also become your most annoying one: when your newsletters are simply boring and lack worthwhile information. As musicians we are … Continue reading

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