Kick A** Music Marketing
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Tag Archives: music business
Music Marketing: What you can do with 100 Bucks
Musicians don’t always lack the money to promote themselves. They lack confidence in the numerous promotional methods they’re being presented every day. Nobody wants to lose hard-earned money invested in questionnable marketing methods. With an initial 100 Dollars, however, you … Continue reading
Sponsoring: Dealing with Sponsors
Concerts, tours or simply just album releases – musicians often make a few bucks on the side through sponsoring – or at least use sponsoring to cover some expenses. Today we will discuss how to look at sponsoring and how … Continue reading
8 Traits of Successful Musicians
Sometimes it is just good to see what makes other musicians successful. Lists like this here have been written before, nevertheless I would like to share some of the key traits of sucessful musicians whom I have interviewed or met … Continue reading
Do You Need A Label Code ?
They say you need a label code to get airplay. But if you cannot get ‘traditional’ airplay anyway, what about the LC code then? Do you still need it or can you just get along with those willing to play … Continue reading
How The Media Can Help Artists
D.I.Y. is all around and that’s cool. But being self-marketers does not mean artists should strictly do without all the things that labels do. Using “regular media” often gets neglected within the social media hype. There is more to that…
Successful Video Release
The internet success fairy tale is being told everywhere: band uploads video, magically goes viral and we’re all doing it Gangnam Style. If we take a closer look, though, we realize that things are not that simple. Nowadays there are … Continue reading
Which Music Marketing Methods Are Best For You?
With the current oversupply of music promotion tools, marketing methods, communities and advice musicians are very likely to lose track of it all. If we try to make use of every all-new tool and establish a presence in about every … Continue reading
Become the Spokesperson of your Niche
The permanent „buy our music“ message will quickly annoy fans while good stories worth a press release are running out after a while. Don’t worry, there is a way to ensure your presence on the scene that has proven itself … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged branding, music branding, music business, music marketing
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Likes are not a Currency
These days many musicians tend to prefer collecting Facebook likes rather than actually selling music. So what do we actually get from Facebook marketing? Is Facebook a useful marketing tool at all? And why are many musicians abandoning their Facebook … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged music business, music marketing, music promotion, social media
Leave a comment
How good do you have to sound?
“Great song, just needs a good production”. “You need a top-notch production to get played on radio”. “Better two or three top produced tracks than an album of ten self-recorded songs”. Quite well-known sales tactics preferrably used by studio owners … Continue reading