The most important Sync / Music Licensing terms

The most important Sync / Music Licensing terms

Once you have decided to make your music available for placements in films, television, games and commercials a number of new terms will come up. Terms you should get familiar with so you will understand what the person on the other end of the line is talking about. And after...

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Direct Marketing for Musicians (Part 2)

Direct Marketing for Musicians (Part 2)

We have already discussed the meaning and impact of direct marketing in part one. In this part we want to take a closer look...

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Direct Marketing for Musicians (Part 1)

Direct Marketing for Musicians (Part 1)

Direct marketing is probably the most effective way to create awareness for products and services. Even to musicians this method is being regularly recommended since...

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Music Theft 2.0

Music Theft 2.0

A new wave of music theft is about to roll in – and this time it’s not the „fans“ who use illegal means to avoid...

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Super Fans

Super Fans

The term „Super Fan“ has become a regular in the field of music marketing. Let’s define this species a little more thoroughly and have a...

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Fuck the Facts – give us Ideas

Fuck the Facts – give us Ideas

Streaming accounts for 13% of the total music revenue in Europe, Vinyl increased by 30%, CDs are still the main product of choice. Interesting numbers...

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Musicians Taken For Idiots

Musicians Taken For Idiots

The excess supply of ever new music services and ever weirder business models and all the sage advisors out there are currently raising a new...

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When can a Record Deal pay off?

When can a Record Deal pay off?

Do-it-yourself vs. record deal – both come with ups and downs. While selling your music all by yourself will generate a higher turnover per unit,...

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Musicians: Are Your Prepared?

Musicians: Are Your Prepared?

They say success is inevitable when opportunity meets preparation. I know from experience that this is also true for musicians and the music business. So...

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The Next Steps in the Music Business

The Next Steps in the Music Business

In part one of this little two-parter we discussed ways to attract fans with the help...

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